When you crack open a can of Hoppy Hour, you’re not just getting crisp, hop-infused hydration—you’re sipping on a smarter way to stay balanced with functional ingredients. One powerful plant we’ve added to the lineup? Ginseng.

What is Ginseng?

Ginseng is a root used for centuries in traditional medicine, most famously in Asia and North America. It’s classified as an adaptogen—meaning it may help the body resist physical, mental, and emotional stress. There are several types, but Panax ginseng (also called Asian or Korean ginseng) is the most studied for its energizing and cognitive benefits.

Why Consider Ginseng in Hoppy Hour?

As we continue to explore functional ingredients to elevate your experience, we’ve now added ginseng to every can of Hoppy Hour. It is well-documented ability to:

😌🤌 Support Energy Naturally – Unlike caffeine, ginseng promotes sustained energy without the crash. It’s been shown to reduce fatigue and enhance stamina during both mental and physical tasks (Reay et al., 2005).

🧠💯 Boost Brainpower – Clinical studies suggest ginseng can improve memory, reaction time, and mental performance, making it a smart choice for busy days (Kennedy et al., 2001).

🤸‍♂️🤸 Help Your Body Adapt – Ginseng is considered an adaptogen, meaning it may help regulate your body’s stress response and support overall balance—especially helpful during times of high pressure or low energy (Panossian & Wikman, 2009). It is also considered a nootropic.

Hoppy Hour: Crisp Hydration Meets Functional Wellness

Whether you’re powering through meetings, heading outdoors, or just trying to stay grounded in a fast-paced world, functional ingredients like ginseng could be the perfect companion to the hops and calm you already love in Hoppy Hour.

Sip. Recharge. Repeat.

Stock up for Labor Day with our super-charged hop water. Order yours here.